Case Studies

Situation: Due to the coronavirus pandemic, displaced employees leaned into the work from home (WFH) experiment in massive numbers.  Employers were forced to consider what a transformed post-pandemic workplace environment should look like. What will it take to bring...

Situation: During the overnight hours of May 30 and 31, 2020, dozens of La Mesa businesses were damaged, destroyed or looted in the aftermath of opportunistic violence and looting following peaceful Black Lives Matter demonstrations. In an effort to assist the...

Situation: Nearly as many Americans today say they prefer getting their local news online as through local television according to a 2018 Pew Research Center survey on American Trends. A majority of Americans surveyed by Pew trust niche news websites above general...

Situation: After 20 years of teetering on the brink of bankruptcy due to pension underfunding (leading it to be called “Enron By The Sea” by the New York Times), the City of San Diego was in dire financial straits. A citizen-initiated pension reform ballot measure,...

Situation: With incidents of violence and other emergencies escalating in the nation’s schools, capped by the horror of the Sandy Hook shooting, San Diego based Francis Parker School, a well-established private K-12 school system, engaged Falcon Valley Group to create...

Situation: An eight percent drop in home sales in the first half of 2006 could not have been worse timing for San Diego based building developer Colrich. Colrich planned to open its luxury townhome complex “Lodge at Bankers Hill” in July 2006. This was Colrich’s first...

Situation: In the early hours of October 25, 2003, the first of three major wildfires began in San Diego County. By October 27, the fires had killed 16 people, destroyed 3,241 homes and other structures, and cost $43 million in suppression costs. This wildfire...

Situation: Thirty-nine “Heaven's Gate” religious cult members killed themselves inside a Rancho Santa Fe (San Diego County) mansion, believing their souls would board a spaceship trailing the Hale-Bopp comet. It remains the country's worst mass suicide. Upon discovery...

Situation: The explosion of the Internet and online communication including social media found many public relations practitioners scrambling to develop the necessary skills to stay current and relevant as communication professionals. There were few resources for...