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January 11, 2010

CONTACT:
Gayle Lynn Falkenthal, APR
(619) 997-2495 or gayle@falconvalleygroup.com

New Website Reflects Changing Communications Landscape
Falcon Valley Group debuts versatile, sophisticated site – www.falconvalleygroup.com


(San Diego) – The Falcon Valley Group, a San Diego-based public relations consulting practice, has launched its new web site, www.falconvalleygroup.com. Gayle Lynn Falkenthal, APR, President and Owner of the practice, says the site is designed to inform prospective clients, offer state-of-the-art services to existing clients, and provide up-to-the-minute information about Falcon Valley Group clients to news media, consumers, and other audiences.

The Falcon Valley Group web site was designed and constructed by Steven Berkson and Kim Elizabeth Manning of Blazing Images, a web site consulting and custom web design company based in Salem, Oregon. Falkenthal selected Blazing Images due to its reputation as innovative designers adept at creating sophisticated content management systems for small to medium sized businesses.

The site features information for current and prospective clients about Falkenthal and her practice, along with an array of innovative tools supporting the Falcon Valley Group’s current clients. The highlight of the web site is a newsroom featuring Falcon Valley Group’s clients, providing a one-stop source accessible 24 hours a day. It includes an RSS (Really Simple Syndication) feed. It is an unusual feature for any public relations practice web site and rare for an independent practice.

“Many of the clients I work with have web sites, but they aren’t always nimble enough to permit the speed of information delivery around the clock necessary to flourish in today’s media landscape,” said Falkenthal. “My new site provides added visibility and reach for my clients and offers credible sources of information within my clients’ areas of expertise to media and consumers.”

Berkson keeps the Falcon Valley Group brand imagery strong and consistent through the use of color, a Flash version of the Falcon Valley Group logo, and bold icons and images. The site includes robust customized content management systems and is fully optimized for search.

“No two clients are alike and no two content management systems are alike,” said Berkson. “Kim and I enjoyed working with Gayle to develop her web site. She pushed us and as a result, her site contains our most sophisticated CMS tools to date.”

“It’s rare for an independent practitioner to be able to offer the kind of versatile, sophisticated web site Blazing Images has made possible within a cost-effective budget” said Falkenthal. “I’m thrilled with the results Kim and Steven have created for me and for my current and prospective clients.”