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November 22, 2010

Contact:
Gayle Lynn Falkenthal, APR
                (619) 997-2495 or gayle@falconvalleygroup.com

Falkenthal Wins Six San Diego Press Club Journalism Awards
Wins achieved in one of the nation’s most prestigious regional journalism competitions

(San Diego) – Gayle Lynn Falkenthal, APR, President of the Falcon Valley Group (FVG), has won four first place awards, one second place and one third place award in the 37th Annual San Diego Press Club Journalism Awards for excellence in journalism, column writing and radio broadcasting.

Winners were selected from well over 900 entries, a 15% increase in entries from 2009. These numbers make the San Diego Press Club's Journalism Awards among the largest and most highly regarded regional media excellence competition in the United States. More than 300 awards were presented in 103 categories including work in daily and non-daily newspapers, magazines, websites, photography and design, radio and television. A full list of winners is available online at www.sdpressclub.org.

Falkenthal was among the most honored among all winner of this year’s competition with six awards, and the only entrant to win first place for three different media organizations in both online print and traditional broadcast competition. She is among the few full-time public relations practitioners to be honored alongside full-time journalists for her work.

Falkenthal’s awards include:

First Place: Daily Newspapers & Websites, Column Writing - “The Libertarian Lass,” SanDiegoRostra.com
First Place: Daily Newspapers & Websites, Gardening - “East County’s Eco-Warrior,” EastCountyMagazine.Com
First Place: Website, Topic-Based Blog, SanDiegoRostra.com
First Place: Radio, Best Talk/Interview/Call-In Programs – “While the Arab World Slept,” KCBQ-AM, The Rick Amato Show
Second Place: Topic Based-Blog, “Thrift This!” SanDiegoBargainMama.com
Third Place: Daily Newspapers & Websites / Humor Writing - “Lighten Up, Francis!” SanDiegoRostra.com

“Public relations practitioners should hold their communication skills to the highest possible standards of excellence, in the same way as top-tier journalists,” said Falkenthal. “Our goals are the same: to tell stories to our audiences in a compelling, creative, and thoughtful way with understanding and insight. Interviewing, writing, or hosting a radio talk show should reflect these objectives no matter the platform or the job title.”

About the Falcon Valley Group

The Falcon Valley Group was established by award-winning public relations practitioner Gayle Falkenthal in 2004 after working with high profile organizations including the American Red Cross, San Diego/Imperial Counties Chapter and San Diego County District Attorney’s office. Clients include the San Diego County Taxpayers Association, San Diego Hospice and The Institute for Palliative Medicine, At Your Home Familycare, Lincoln Club of San Diego County, Fleischer & Associates - Attorneys at Law, Greenscaped Buildings, and Grossmont-Cuyamaca Community College District.

Prior to her career in public relations, Falkenthal was an award-winning broadcast news and talk producer, writer and editor with KOGO-AM Radio, KFMB Channel 8, and KPBS Radio. She currently hosts a current events talk show Thursdays on KCBQ-AM Radio, San Diego.

Falkenthal holds a master’s degree in mass communication and a bachelor’s degree in telecommunications & film, both from San Diego State University, and is currently Accreditation (APR) co-chair for PRSA San Diego. The APR designation represents the top 2% of all public relations professionals in the United States.

Falkenthal performs pro bono work for numerous organizations including the American Red Cross. She is on the board of directors of the San Diego Press Club, Public Relations Society of America, San Diego/Imperial Counties Chapter, and the San Diego State University Friends of Journalism Alumni Chapter.