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August 18, 2008

CONTACT: Melissa DelaCalzada

                     San Diego Hospice
                     619-278-6139 or mdelacalzada@sdhospice.org

 

New Website Reflects Recognition of Worldwide Leadership

San Diego Hospice and The Institute for Palliative Medicine debuts revisions in content and design


(San Diego) – There’s a new look to the website of San Diego County’s longest running hospice program. San Diego Hospice and The Institute for Palliative Medicine officially unveiled its new website to the community on Monday, August 18 at www.sdhospice.org

Why the change? “We were the first hospice in San Diego more than 30 years ago,” said Jan Cetti, president and CEO. “Today, we’ve become a worldwide leader in the relief of pain and suffering, not only through the care we offer but through the research we conduct and the education we provide to medical professionals from around the world. Our website extends our knowledge to tens of thousands of people worldwide looking for resources when someone they love is facing a life-limiting disease.”

The project was led in-house by the organization's Webmaster Tim Chan, under the leadership of Jill Ruff, Director of Marketing and Communications, and features a new logo and color scheme, newly organized information about services, and an extensive section answering the most common questions about hospice care and palliative medicine.

“Changing the look or content of a website alone doesn’t automatically confer excellence,” said Barbara Radice, chief information officer. “It’s the excellence of our palliative medicine training programs, and how that knowledge is applied to make a difference for patients and families every day, that is now being reflected to the world on our new website. It’s something we’re extremely proud of, and we want San Diegans to be proud of this organization as a vital part of our community as well.”

San Diego Hospice and The Institute for Palliative Medicine combine one of the 10 largest community-owned, not-for-profit hospices in the country, with the largest resource in the world for training palliative medicine physicians and other specialists.

The dedicated professionals, educators, students and volunteers all play vital roles contributing to the mission, which incorporates:
  • Relieving suffering, to restore dignity and comforting people living with a life-limiting disease; 
  • Teaching other medical professionals how to make a difference, too; 
  • Helping research palliative practices and medicines;
  • Providing compassionate care in the great hospice tradition.
Palliative care is the prevention and relief of suffering by a specialized medical team that focuses on managing symptoms, relieving pain, and improving quality of life, whatever the diagnosis.

Hospice care is a form of palliative care for patients with a life expectancy of six months or less.